The latest economical wave has definitely changed the platform of business in the region, this time the political scene is directly influencing all aspects of the economy, therefore tactical maneuvers are essential for the stability and sustainability of the business. Riding the tides of change, Al Faisal group has revisited its strategy by establishing strong global partnerships and reorganizing the business models to be able to cope up with the changes of the economical modes. After the last restructure of the group in 2013 the Group has focused on three sectors of the business in order to maintain its growth and face the challenges the region is experiencing, all under the umbrella of "Creative Business Models … are the Wining Models under any circumstances "